What Does “Natural” Mean on a Skincare Label?

What FDA Says

FDA states that it has not established a regulatory definition of “natural” for cosmetic labeling. It also says the same safety and labeling requirements apply to cosmetics regardless of ingredient source. A missing definition does not remove the requirement for truthful, nonmisleading labeling.

FDA cautions that an ingredient’s natural or organic source does not guarantee safety. A word describing origin should therefore not be read as a personalized assurance about how a product will affect your skin.

Sources: FDA: Small Businesses & Homemade Cosmetics: Fact Sheet, section 7

TSB perspective

Ask for the Definition Being Used

For TSB’s claim review, a representation needs enough specificity to connect it with relevant documentation. “Plant-derived,” for example, raises questions about the named ingredient’s source material, derivation, and stated scope. It does not automatically establish that the entire product is organic, vegan, or environmentally preferable.

A useful explanation makes the basis visible: the ingredient being described, the definition or named standard being used, and any limits on the statement. It is more informative to understand those details than to assume that all similar-looking words communicate the same thing.

Sources: The Skincare Bureau: Our Standards

Questions to ask

Questions That Add Context

When the wording matters to your choice, consider asking:

• What does the brand mean by this term?
• Does it apply to one ingredient, several ingredients, or the whole formula?
• Is a specific standard named, and can I read its criteria?
• What source or processing information supports that description?

TSB perspective

Identification Is a Starting Point

TSB’s consumer Claim Checker identifies wording it can detect. Detection does not confirm that a claim is eligible for TSB review or supported by documentation. A claim’s meaning and scope must be established before any verification determination can be made.

Sources: The Skincare Bureau: Our Standards