Claims & Verification
What Does a Skincare Claim Actually Tell You?
A practical starting point: identify the wording, what it applies to, and the support behind it.
SKINCARE CLAIMS, EXPLAINED
The Bureau Brief
A closer look at the words on the label—and the records behind them.
START HERE · Claims & Verification
What Does a Skincare Claim Actually Tell You?
A practical starting point: identify the wording, what it applies to, and the support behind it.
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6 articles
Sourcing
Organic Ingredients and Organic Products: Read the Scope
Why a statement about one organic ingredient is different from certification of the finished product.
Label Language
What Does “Natural” Mean on a Skincare Label?
Start with the brand’s definition and the scope of the wording, rather than assuming a single standard.
Label Language
An Ingredient List Is the Starting Point
Ingredient names, footnotes, and sourcing claims each provide different pieces of information.
Ethical Claims
Vegan and Cruelty-Free: Read Each Claim Separately
Ingredient origin and animal-testing policies ask different questions. Certification criteria can cover both.
Environmental Claims
Environmental Claims Need a Specific Subject
Is the statement about an ingredient, the packaging, or something else? That distinction matters.