Vegan and Cruelty-Free: Read Each Claim Separately

TSB perspective

Two Questions to Keep in View

Within TSB’s framework, a vegan representation concerns animal-derived ingredients and processing aids within its stated scope. A cruelty-free representation concerns a defined animal-testing policy. Understanding one does not automatically resolve the other.

TSB considers relevant records for the particular claim, such as ingredient-origin information, records for compound ingredients, a testing policy, or a current certificate when certification is represented.

Sources: The Skincare Bureau: Our Standards

Read the Animal-Testing Policy

FDA’s guidance on “Cruelty-Free” and “Not Tested on Animals” explains that these terms do not have legal definitions in its U.S. cosmetic-labeling context. It describes differences in how companies may apply them, including whether a statement concerns a finished product, ingredients, or current testing.

That guidance makes the scope of a policy important. Ask what products, suppliers, entities, and testing arrangements the statement covers. An unanswered question is a reason to seek clarification, not proof that a claim is false.

Sources: FDA: “Cruelty Free” / “Not Tested on Animals”

A Certification Can Address More Than One Question

Some certification programs combine requirements. For example, The Vegan Society’s published Vegan Trademark standards address animal ingredients and animal testing under specified conditions. Its criteria explain the parties and activities covered.

Read the named program’s own current standard rather than assuming all vegan or cruelty-free marks have identical rules. Naming a program here is an educational example, not a statement of affiliation or an assessment of a particular brand.

Sources: The Vegan Society: Vegan Trademark Standards

Questions to ask

Questions for a Clearer Picture

When comparing statements, ask:

• What exactly is the claim, and what does it cover?
• Is there a named certification or a published brand policy?
• Is the specific product included in the current scope?
• Where can I read the criteria and any qualifications?