Label Language
What Does “Natural” Mean on a Skincare Label?
Start with the brand’s definition and the scope of the wording, rather than assuming a single standard.
SKINCARE CLAIMS, EXPLAINED
The Bureau Brief
A closer look at the words on the label—and the records behind them.
Explore the Brief
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An Ingredient List Is the Starting Point
Ingredient names, footnotes, and sourcing claims each provide different pieces of information.